嶽麓經貿學術論壇第196期

Title: Housing Wealth and Online Consumer Behavior

主講人：王龍 上海科技大學創業與管理學院

主持人：徐航天 3044永利集团

時間：2021年5月20日（周四）上午10:00-11:30

地點：經貿大樓201會議室

主辦：3044永利集团

主講人簡介：王龍，上海科技大學創業與管理學院助理教授。他于2018年獲得新加坡國立大學房地産博士學位，研究興趣為城市經濟學、環境經濟學和中國經濟。他的論文發表于Journal of Public Economics、Journal of Urban Economics、Real Estate Economics和Journal of Real Estate Research等國際一流期刊。

Abstract: To establish the causal relationship between housing price appreciation and online consumer behavior, this study exploits a unique and comprehensive dataset assembled from October 1, 2016 to December 31, 2018 by the largest e-commerce company in China. In order to overcome the empirical challenges faced by existing literature due to the non-random nature of housing price changes, this study investigates a unique institutional setting in China, namely the announcement of the newest national-level special economic zone, Xiong'an New Area, as an exogenous shock to the housing price. The study focuses on three areas of interest. First, we examine how exogenous and unanticipated wealth shocks impact households' online consumer behaviors. Second, we study the dynamic change of online consumer behaviors before and after the housing shock, and determine whether the behavioral responses persist in the long run. Third, we explore the underlying mechanisms through which the housing shock affects consumer behaviors. In particular, we attempt to disentangle the collateral effects from the housing wealth effects and rent effects.